OK, i was lazy. just did some quick back-of-envelop calculations and the result is astonishing: assuming average of TLT is 25yr and 4.5% today. if the rate doubles to 9%, the price will be (1.09/1.045)^25 = 2.87 times lower.
TLT today = 87.5
TLT @ (9% 25yr or ~ 10%30yr) = 87.5/2.87 = 30.