|
|
(Updated - June 10, 2013 8:53 AM EDT) Stifel Nicolaus upgraded Facebook (NASDAQ: FB) from Hold to Buy with a price target of $29. Analyst Jordan E. Rohan thinks investors are already discounting fears about declining engagement and poor ad efficacy. In addition, he sees upside from a number of catalysts, including inclusion into the S&P 500, back-to-school seasonality, monetization of Instagram, and new products and advertising formats. "Facebook has been public for a little over a year now and with a market cap of nearly $60 billion, it is likely to be considered for inclusion in the S&P 500 in the next year. Case in point: Google went public in August 2004 and was added to the S&P 500 in March 2006, approximately 18 months after its IPO. At today's valuations, FB would be the 59th largest company in the S&P 500 index," said Rohan. Rohan believes Facebook could get a boost from seasonal trends in the second half of the year. "We believe upside is possible in 2Q as desktop revenues enjoy a seasonal spike and the potential for upside to our $1.4 billion in advertising revenues is possible . . . At the end of the day, when the company reports in late July, many investors will be embracing back-to-school and holiday trades, of which Facebook is one of the best. So even if the company reports only in-line numbers, the pessimism is likely to abate quickly as students return to school in August," added the analyst. For an analyst ratings summary and ratings history on Facebook (NASDAQ: FB) click here. For more ratings news on Facebook click here. Shares of Facebook closed at $23.29 yesterday, with a 52 week range of $17.55-$33.45.
|
|
狗仔卡
发表于 2013-6-10 08:27 AM
提升卡
置顶卡
沉默卡
喧嚣卡
变色卡
