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近几年Apple产品的销售趋势

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发表于 2009-7-22 02:08 AM | 显示全部楼层 |阅读模式


iPod Units

Note: AAPL's Fiscal Year ends in September.

 

iPod Units

2010

Growth

2009

Growth

2008

Growth

2007

Growth

2006

Growth

2005

Growth

2004

Q1

 

 

22727

2.74%

22121

5.01%

21066

50.01%

14043

206.62%

4580

524.83%

733

Q2

 

 

11013

3.47%

10644

0.90%

10549

23.73%

8526

60.53%

5311

558.12%

807

Q3

 

 

10215

-7.23%

11011

12.19%

9815

21.01%

8111

31.78%

6155

615.70%

860

Q4

 

 

 

-100.00%

11052

8.35%

10200

16.85%

8729

35.31%

6451

219.99%

2016

Total

 

 

 

-100.00%

54828

6.19%

51630

31.01%

39409

75.17%

22497

409.44%

4416

 

 

 

 

 

 

 

 

 

 

 

 

 

 

iPod Revenue

2010

Growth

2009

Growth

2008

Growth

2007

Growth

2006

Growth

2005

Growth

2004

Q1

 

 

3371

-15.66%

3997

16.63%

3427

17.93%

2906

139.97%

1211

373.05%

256

Q2

 

 

1665

-8.42%

1818

7.64%

1689

-1.46%

1714

69.03%

1014

284.09%

264

Q3

 

 

1492

-11.08%

1678

6.88%

1570

4.88%

1497

35.72%

1103

342.97%

249

Q4

 

 

 

-100.00%

1660

2.53%

1619

3.85%

1559

28.63%

1212

125.70%

537

Total

 

 

 

-100.00%

9153

10.21%

8305

8.19%

7676

69.07%

4540

247.63%

1306

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mac Units

2010

Growth

2009

Growth

2008

Growth

2007

Growth

2006

Growth

2005

Growth

2004

Q1

 

 

2524

8.89%

2318

44.33%

1606

28.07%

1254

19.89%

1046

26.18%

829

Q2

 

 

2216

-3.19%

2289

50.89%

1517

36.42%

1112

3.93%

1070

42.86%

749

Q3

 

 

2603

4.29%

2496

41.50%

1764

32.93%

1327

12.27%

1182

34.93%

876

Q4

 

 

 

-100.00%

2611

20.66%

2164

34.41%

1610

30.26%

1236

47.85%

836

Total

 

 

 

-100.00%

9714

37.77%

7051

32.96%

5303

16.96%

4534

37.81%

3290

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mac Revenue

2010

Growth

2009

Growth

2008

Growth

2007

Growth

2006

Growth

2005

Growth

2004

Q1

 

 

3554

0.03%

3553

47.43%

2410

39.79%

1724

7.41%

1605

26.48%

1269

Q2

 

 

2945

-15.71%

3494

54.06%

2268

44.27%

1572

5.22%

1494

28.79%

1160

Q3

 

 

3329

-7.78%

3610

42.52%

2533

35.74%

1866

19.23%

1565

23.91%

1263

Q4

 

 

 

-100.00%

3620

16.66%

3103

40.22%

2213

37.37%

1611

30.87%

1231

Total

 

 

 

-100.00%

14277

38.42%

10314

39.85%

7375

17.53%

6275

27.46%

4923

 

 

 

 

 

 

 

 

 

 

 

 

 

 

iTunes Revenue

2010

Growth

2009

Growth

2008

Growth

2007

Growth

2006

Growth

2005

Growth

2004

Q1

 

 

1011

25.12%

808

27.44%

634

29.12%

491

177.40%

177

276.60%

47

Q2

 

 

1049

19.07%

881

34.92%

653

34.64%

485

124.54%

216

260.00%

60

Q3

 

 

958

16.97%

819

34.70%

608

33.04%

457

89.63%

241

230.14%

73

Q4

 

 

 

-100.00%

832

38.44%

601

32.96%

452

70.57%

265

170.41%

98

Total

 

 

 

-100.00%

3340

33.81%

2496

32.41%

1885

109.68%

899

223.38%

278

 

 

 

 

 

 

 

 

 

 

 

 

 

 

iphone units

2013

Growth

2009

Growth

2008

Growth

2007

 

 

 

 

 

 

Q1

 

 

4363

88.47%

2315

 

 

 

 

 

 

 

 

Q2

 

 

3793

122.72%

1703

 

 

 

 

 

 

 

 

Q3

 

 

5208

626.36%

717

165.56%

270

 

 

 

 

 

 

Q4

 

 

 

-100.00%

6892

515.91%

1119

 

 

 

 

 

 

Total

 

 

13364

14.94%

11627

737.08%

1389

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

iphone rev

2013

Growth

2009

Growth

2008

Growth

2007

 

 

 

 

 

 

Q1

 

 

1247

417.43%

241

 

 

 

 

 

 

 

 

Q2

 

 

1521

302.38%

378

 

 

 

 

 

 

 

 

Q3

 

 

1689

303.10%

419

 

 

 

 

 

 

 

 

Q4

 

 

 

-100.00%

806

583.05%

118

 

 

 

 

 

 

Total

 

 

4457

141.70%

1844

1462.71%

118

 

 

 

 

 

 

 

 楼主| 发表于 2009-7-22 02:21 AM | 显示全部楼层
Positive Trends:

- iPhone becomes a monstrous success. The more iPhones are sold, the more developers are willing to write apps for it, and the more useful it becomes, thus even more people are willing to buy it. This is a combination of network effect and positive feedback, I don't think Nokia, Motorola, and other knock-offs have any chance to counter that.

- iPhone's deferred revenue and apps stores are powerful revenue generators: revenue per unit is growing faster than the growth in units.

- Mac sales are starting to pick up again.


Negative Trends:

- iPod business is slowly winding down. It won't die tomorrow, but it's no longer a growth factor for sure.

- Mac and iPod margins are being squeezed. Even unit sales increased, revenues went down.
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发表于 2009-7-22 02:51 AM | 显示全部楼层
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发表于 2009-7-22 06:50 AM | 显示全部楼层
ipod迟早会被iphone所替代,因此只要iphone的销售依然在增长,ipod的销量下降对apple就不会形成重大打击。
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发表于 2009-7-22 07:30 AM | 显示全部楼层
thx
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发表于 2009-7-22 07:42 AM | 显示全部楼层
thx
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发表于 2009-7-22 08:53 AM | 显示全部楼层
本帖最后由 小亥 于 2009-7-22 09:55 编辑

To me, APPL is a growth company. So it matters to see how it generate growth. Now, there is no new killer product. Its growth is mostly coming from replacing old ipods and lowering the price of iphone. It's a two way sword. When iphone becomes a commodity product, I don't see any competitive advantage for the long term (in three to five years). Someone may argue that new technology will come out and replacing the old one.  That's kind of true. However, we need to put it into the eco-environment. This current quarter is a real test. Let's see how Back to School Sales going. Just need to remind everyone what happens to GOOG, when its growth becomes slower than expected. jm2c
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发表于 2009-7-22 09:14 AM | 显示全部楼层
AAPLE的持续创新能力无人可敌。总是能抓到热点。大家在后面紧追吃剩饭。
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发表于 2009-7-22 10:27 AM | 显示全部楼层
本帖最后由 dara 于 2009-7-22 11:30 编辑

whatever, qtr earning $1.32 per share and stocks traded at $157.

I would not even buy it at 100.

I'd  rather buy GOOG at 400 than Apple 100.

Apple and WS MM play the same game qtr by qtr.
-------------------------

WS analyst predicts $1.32 per share and 9.2B revenue next qtr, Apple says next qtr our target is $1.12 and revenue between 8.5~8.9.
Then WS analyst modify their expectation to $1.12 and 8.5B reve.

In Oct. they will blow out expectation again.
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发表于 2009-7-22 05:34 PM | 显示全部楼层
thanks
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发表于 2009-7-22 06:16 PM | 显示全部楼层
Apple的下个热点是Mac版的NetBook with 3G/WiMax builtin.
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发表于 2009-7-22 07:08 PM | 显示全部楼层
to me, apple is jobs just like microsoft is gates.
too bad these heroes have to retire eventually.
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发表于 2009-7-22 08:08 PM | 显示全部楼层
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发表于 2009-7-22 08:54 PM | 显示全部楼层
AAPL现在总捡来东西wrap到一起,想个办法卖出去。
商人价值,总能max profit(能人所不能),所以不怕没东西卖的那种。
跟很多tech不一样。。有点像IBM,都是老油条。
不过也有过他的down time
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发表于 2009-7-23 12:39 AM | 显示全部楼层
AAPL has its cutting-edge design, not just the look. But who knows what happened if Steve Jobs passed away.
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发表于 2009-7-23 12:40 AM | 显示全部楼层
god bless apple.
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发表于 2009-7-23 02:16 AM | 显示全部楼层
THANKS FOR SHARE
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