Jeremy Lin 使火箭主页点击量大增

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Jeremy Lin’s Departure To Houston Already Costing Knicks Money

The New York Knicks decision to let guard Jeremy Lin sign a free-agent contract with the Houston Rockets is already costing them money.

The Knicks didn’t match Houston’s three-year, $25 million offer by yesterday’s deadline for Lin, a Harvard University graduate and the first Chinese- or Taiwanese-American to play in the National Basketball Association.

Coke Ads
The Coca-Cola Co. (COKE) placed advertisements in Chinese at courtside of Madison Square Garden last season once Lin grabbed international attention. Coke has a large sponsorship package with the arena that won’t be affected by Lin’s departure, said Stacey Escudero, a Madison Square Garden spokeswoman.

Lin increased the Knicks’ television ratings, merchandise, tickets sales and sponsorships after joining the team’s lineup Feb. 6. Now, he is returning to the team that signed him as an undrafted rookie and cut him before he signed with the Knicks.
The 23-year-old guard, who had surgery in April to repair a torn meniscus in his left knee, will become Houston’s starting point guard after the Rockets traded Kyle Lowry to the Toronto Raptors.

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