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Obviously a big surprise for many - but the question is - can Intel keep surprising throughout the year?
Seems like the game is clear here - Intel has kept its ASP relatively steady while cutting costs. So the margin is much higher than predicted. But there is a big problem now, as we already know, the Moore's law is approaching a dead end (so no need to spend so much on R&D). There are not many tricks for Intel to play to keep the upgrading game going. Without upgrading, how long can Intel maintain its sales? PCs are quite reliable now - I have two old computers (6-8 years old) which still work. If the sales turn out to be mostly replacing (dead ones), not upgrading in the future, what will be the percentage drop in shipments? I see the ER surprise as a light just before dawn - not gonna last.
The strong sales of PCs/Netbooks actually had a lot to do with the steady-down prices, which is largely due to the falling component price and less designing/assembling cost. On that end, there is not much juice left to be squeezed. So I definitely see a great chance of sudden decrease of shipments later - as early as in Q3 or Q4 2010.
Intel is hopeful that the business can resume its upgrading cycle, but without obvious pick-up of the economy (consumer spending will remain weak), it is more a wish than hope.
Go short if Intel goes much higher. |
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