大家对今年感恩节销售印象如何？

风清扬

新低手

不要猜啦，结果都出来啦

Black Friday store spending edges up; online soars
Shoppers spend slightly more than last year during Black Friday; online sales very strong

By Ashley M. Heher, AP Retail Writer
On 4:52 pm EST, Saturday November 28, 2009
       Buzz up! 0 Print.Companies:J. C. Penney Company, Inc.Liberty Media Interactive
CHICAGO (AP) -- Shoppers who endured long lines and sometimes-frigid temperatures spent only slightly more during their Black Friday shopping sprees than they did last year, according to data released Saturday by a research firm.

At the same time, their pajama-clad counterparts, a much smaller group that accounted for only a fraction of overall sales, shopped online from the warmth of their homes and dramatically boosted their spending.

More than a year after the economy's collapse began rattling shoppers, industry observers said Friday's shopping sprees offered a strong start to the holiday season.

"We have struggled for a long time and one of the ways for the economy to get going again is for the consumer to being to spend more freely," said Bill Martin, co-founder of research firm ShopperTrak, which released its sales figures Saturday. "And I think this is an indication they were willing to do that."

Preliminary sales data from Martin's organization, a Chicago research firm that tracks sales at more than 50,000 stores, showed shoppers spent $10.66 billion when they hit the malls on the day after Thanksgiving. That's only 0.5 percent more than last year when Black Friday sales rose a striking 3 percent.

The traditional shopping spree -- dubbed Black Friday because it often was the day when a surge of shoppers helped stores break into "the black," or profitability, the full year -- has marked the kickoff of holiday shopping for many consumers.

But its importance has faded in recent years as merchants started hawking the deep discounts usually reserved for that day well in advance.

For example, last year's Black Friday spending grew from $10.3 billion to about $10.6 billion. But the overall holiday spending fell 4.4 percent as shoppers slowed spending as the holiday season went on.

Still, the day is often used as an important barometer of shoppers' mindset: what kinds of items they're buying and what kind of discounts will lure them.

Stores offerred deals on more practical items to woo recession-weary shoppers who more than ever might want gifts that the recipients will really appreciate.

"I know what they want, but I've been looking for a deal to make sure I get a good price," Jude Leeper, 49, of Hanover, Pa., said as she shopped for gifts for family members Friday at a Maryland mall. "I'm going to buy that gift that I know is going to get used, not stuffed in a closet."

On Friday, many of the in-store deals were also available online, causing some Web sites to overload as shoppers tried to get deals without waiting in long, cold lines.

Steve Segal, a 47-year-old attorney from Bridgewater, N.J., avoided the midnight crowds on Black Friday as he searched for a hair straightener for his daughter. But his shopping was derailed when the item was out of stock in stores and Kohl's Web site was overwhelmed by a crush of shoppers.

He wound up buying it elsewhere online -- for a cheaper price and with free shopping.

"It was a vicious cyber-circle," he said.

Web marketing analyst Coremetrics said its data showed the average amount online shoppers spent on Black Friday rose 35 percent as shoppers spent roughly $170.19 per order -- up from $126.04 last year.

The company, based in San Mateo, Calif., also said Web shoppers also bought more items with each purchase. While Web sales are increasing, they're still only about 7 percent of overall sales, according to Forrester Research.

Shop-by-television sales were also strong at the TV shopping network QVC, which said its Black Friday sales totaled $32 million -- up almost 60 percent from last year, thanks to its first push to promote its post-Thanksgiving deals.

Associated Press Writer Ben Greene contributed to this report from Towson, Md., and AP Business Writer Deborah Yao contributed to this report from Philadelphia.

czm

It must be more Internet sales and mobile sales and that' why we voted #1, ha.

ppteam

should be so-so.
Who's gonna for black Friday shopping anyway? How much can you save?

geez, give me a break.

ppteam

The online deal is as good as store deal, if not better.

dara

should be so-so.
Who's gonna for black Friday shopping anyway? How much can you save?

geez, give me a break.
ppteam 发表于 2009-11-28 20:24

we are not talking about deal here.

But in general I think this year is definitely better than last year. Last year we had Lehman Bk and stocks dropped a lot, so people was scared.

ppteam

we are not talking about deal here.

But in general I think this year is definitely better than last year. Last year we had Lehman Bk and stocks dropped a lot, so people was scared.
dara 发表于 2009-11-28 09:32 PM

of course deal matters.
Otherwise why do people go shopping over the black friday weekend, instead of previous weekend or the next one?

源济

lite1067

US Shoppers Spent Less Over Black Friday: NRF

| 29 Nov 2009 | 03:41 PM ET

American consumers shopped more for bargains at the start of the U.S. holiday season and spent significantly less than a year ago, according to early data released on Sunday.

Consumers said they will have spent nearly 8 percent less on average, or about $343 per person, over the weekend that includes U.S. Thanksgiving Day, Black Friday and runs through Sunday, according to the National Retail Federation.

While traffic to stores and retail websites rose to 195 million people from 172 million in 2008, the early data this weekend represents a worrisome sign for retailers, who had braced for weak sales and sought ways to protect margins.

Data released by ShopperTrak on Saturday showed that sales rose a scant 0.5 percent on Black Friday, which is often the single busiest day of the holiday shopping season.

"Shoppers proved this weekend that they were willing to open their wallets for a bargain," NRF Chief Executive Tracy Mullin said.

Retail chains "know they have their work cut out for them to keep people coming back through Christmas."

The NRF has forecast a 1 percent decline in holiday sales this year, which would mark an unprecedented drop for two straight years after a global financial crisis erupted in 2008.

Retailers had warned investors they would take a conservative view of holiday sales and have cut inventory and reduced expenses to compensate.

Target said earlier this month that sell-side analysts were "somewhat more optimistic across most of our industry than we believe is warranted" regarding the potential for a consumer rebound in time for the holidays.

Shoppers interviewed across the country by Reuters over the weekend said they were lured by bargains, but would stick to their budgets and avoid purchases if they could not find a good deal.

"If they don't have rebates and sales before Christmas, I don't think people are going to go back shopping after Black Friday," said Joel Wincowski, a higher education consultant shopping at a Best Buy store in Plattsburgh, New York.

He bought an Xbox 360 game console for $299. "We're going to cut back on everybody, even the kids," he said.

Department Stores Attract

Discount chains like Wal-Mart Stores , department stores and higher-end chains like Saks seemed to have lured more spending and avoided steep discounts, retail consultants and executives said on Sunday.

Specialty apparel chains, however, may face another tough year as they relied on heavy promotions to draw shoppers.

"Going through the mall on Friday, the stores that had not been doing as well — AnnTaylor , Limited, Gap — were very aggressively promoting," said Jeff Edelman, director of retail and consumer advisory services at RSM McGladrey.

"Saks, which had low inventories, Bloomingdale's, which had low inventories, were maybe 25 percent off or 30 percent off, and it was on selected items," he said. "It's not as if the entire store was on sale as it was last year."

Edelman expects holiday sales to be flat this year, but he said he expected profits for most retailers to be higher.

The NRF said shoppers' destination of choice appeared to be department stores, with nearly half of holiday shoppers visiting at least one.

A little more than 43 percent of shoppers said they went to a discount retailer this weekend.

ranchgirl

My friend made average more than $1000/black-friday, because he bought the deals and sell them on the internet.

However, not this year, stores gave less attractive deals.

thisnoname

Haven't spent a penny so far

coexist

online soars, agree. but stores edge up,

旅新

To my big surprise, malls and outlets were far less crowded than I expected in Northern California on the Black Friday. I thought it would be less crowded, but not to that degree. So how does that "edge up" come from? I seriously doubt about the integrity of the data. Maybe just one of those guys who owns lots of bullish ETFs.

zleyre22

so Black Friday spending fist edges up and then significantly went down

czm

confused,..., the market as well.