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Thanks in part to these forecasted cuts in spouse-to-spouse gifting, Beemer is predicting a 2.9% drop in holiday retail sales, compared with a 2.7% drop a year ago. "I know some analysts are predicting positive numbers, but I just don't see it working out as well," he says. Given his track record — Beemer's sales predictions have been accurate within a half of 1% over the past 17 of 18 holiday seasons — the economy shouldn't expect a Christmas gift. "It's a heck of a challenging time," says Mark Israel, president of Hearts on Fire, a high-end jewelry maker, "and we have to respond." Israel says Hearts on Fire will sell more products than usual below the $3,000 price point.
According to Beemer's research, 51.5% of consumers plan to spend less this year, compared with 40.1% who said they'd cut back a year ago. Retailers have been quick to trumpet how their more manageable inventory levels and smaller staffs will help control costs. But such cuts could backfire against them. Over 41% of shoppers, as opposed to 21% in 2008, say they will leave stores that are short-handed or have long lines at the register. If cash-strapped customers already feel a little guilty about shopping to begin with, they'll look for any excuse to head home.
Read more: http://www.time.com/time/business/article/0,8599,1939807,00.html#ixzz0XsBWFiPt
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Pretty bad number given the YOY comparison is 2008. There will be more store closing next year. |
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